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Keyword research is a crucial part of any successful search engine optimization (SEO) strategy. It involves identifying the words and phrases that people use when searching for information on the internet, and then using those keywords to optimize your website’s content. This article will provide you with a step-by-step guide on how to do keyword research.
Steps to do a keyword research
Keyword research is so important and if you don’t know what is keyword research you can see our blog post.
Now, Follow these six steps to conduct effective keyword research:
Step 1: Brainstorming
The first step in keyword research is brainstorming. Make a list of topics that are relevant to your business or website. Then, think of the words and phrases that people might use when searching for information related to those topics. Write down everything that comes to mind, even if it seems irrelevant at first.
Step 2: Expand Your List with Keyword Tools
Once you’ve created your initial list of keywords, it’s time to expand it using keyword research tools. These tools will help you find new keywords that you may not have thought of before. Some popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
Using these tools, enter your initial list of keywords and see what other related keywords the tools suggest. Make note of any keywords that are relevant to your business and have a high search volume.
Step 3: Analyze Keyword Difficulty
Once you have a list of potential keywords, it’s time to analyze their difficulty. Keyword difficulty refers to how easy or hard it is to rank for a particular keyword. You want to focus on keywords that have a high search volume but low difficulty.
To analyze keyword difficulty, use a keyword research tool that provides a difficulty score. This score is usually on a scale from 1 to 100, with 100 being the most difficult to rank for. Aim for keywords with a difficulty score of 50 or less.
Step 4: Analyze Search Intent
Another important factor to consider when doing keyword research is search intent. Search intent refers to the reason behind a user’s search query. For example, someone searching for “best running shoes” may be looking to buy a new pair of shoes, while someone searching for “how to tie running shoes” may be looking for a tutorial.
It’s important to understand the search intent behind your target keywords to ensure that your content meets the needs of your audience. Use a search engine to analyze the top-ranking pages for your target keywords and see what type of content they are providing.
Step 5: Refine Your List
After analyzing keyword difficulty and search intent, it’s time to refine your list of keywords. Remove any keywords that are too difficult to rank for or don’t align with the search intent of your target audience. Focus on the keywords that have a high search volume and low difficulty, and make sure they align with your content strategy.
Step 6: Monitor and Adjust
Keyword research is an ongoing process. As search trends change and new topics emerge, it’s important to monitor and adjust your keyword strategy accordingly. Regularly check the performance of your chosen keywords and make adjustments as needed.
You can use tools like Google Analytics and Google Search Console to track the performance of your keywords. Look at metrics like search volume, click-through rates, and conversion rates to determine which keywords are driving the most traffic and conversions to your website.
Best 3 ways to do keyword research
basically we use KWR for websites’ SEO content generation and here are the top 3 ways to do keyword research and improve your SEO.
Use Keyword Research Tools
One of the easiest ways to conduct keyword research is by using keyword research tools. These tools allow you to analyze search volume, competition, and other important metrics for specific keywords. Some of the most popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
When using keyword research tools, start by entering a seed keyword related to your niche or topic. The tool will then generate a list of related keywords along with important metrics such as search volume, competition, and CPC (cost per click). Make sure to focus on long-tail keywords, which are typically less competitive and more specific to your target audience.
If you want to learn more on CPC, read: What is PPC advertising and how it works?
Analyze Your Competitors
Another effective way to conduct keyword research is by analyzing your competitors. By analyzing the keywords your competitors are targeting, you can identify gaps in your own content and find new opportunities to target keywords that your competitors may be overlooking.
To analyze your competitors, start by identifying the top-ranking websites for your target keywords. You can use tools such as SEMrush or Ahrefs to identify these websites. Once you have a list of top-ranking websites, analyze their content to identify the keywords they are targeting. Look for patterns in their content and identify keywords that they may be overlooking.
Use Google Autocomplete
Google Autocomplete is a feature that suggests search queries as you type in the search bar. This feature can be a powerful tool for keyword research, as it allows you to see the most popular search queries related to your topic.
To use Google Autocomplete for keyword research, simply start typing in a seed keyword related to your topic. Google will then suggest a list of related search queries based on the most popular searches related to your topic. Look for long-tail keywords and phrases that are specific to your niche or topic.
If you’re new to SEO and want to learn more about it, check out our article on “what is SEO?” for a comprehensive overview of the topic.
Keyword research is a critical component of any successful SEO strategy. By using keyword research tools, analyzing your competitors, and using Google Autocomplete, you can identify the most relevant and valuable keywords for your content. By optimizing your content for these keywords, you can improve your search engine rankings and attract more targeted traffic to your website.