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Did you know that there is a world beyond our reality and millions of people spend a significant portion of their time there everyday? Of course you do; it’s called the internet! And as a business owner, how can you not consider opening a branch in this vastly populated world? Especially when the process is way easier than starting a branch in the real world. All you have to do is start a website! Aside from serving as a guide to your business, a website is like a showcase displaying all of your products and services. The more creativity and effort you put into your virtual showcase, the more potential customers you can attract. This is where web designing can play its vital role in your business.
What Does a Web Designer Do For You?
The responsibility of a web designer is enhancing and promoting your digital presence, which is your website, by making it more user-friendly and visually enticing. Web design professionals program a website and its visual aspects with the aim of delivering a quality experience to website users and this way, promoting a business in the digital world. Web design includes several subdivisions which are as follows:
- Web graphic design: Applies to everything related to the website’s visuals, from colors and fonts to the general layout. The most important aspect of web graphic design is creating a visual identity for a brand and translating it to the website’s design.
- Interface design: Involves designing the website’s user interface. A professional web designer develops an interface that is simple, easy to use, and tailored to the needs of the target market.
- User experience design: A web design professional should familiarize themselves with your target market and base their design on catering to your users’ needs. This makes interacting with your business more convenient for users.
Search engine optimization: Web designers implement technical aspects of SEO in their design and programming to optimize your website’s code and usability and help improve its position in search engine results pages.
Why Do You Need a Website?
In today’s digital world, many customers expect businesses and brands to introduce themselves online and showcase their products and services via the internet. Establishing a firm foothold in the digital world, therefore, is as crucial as having a shop, office, or telephone. Having a website helps your business grow and attract potential customers more efficiently. Below are several benefits of having a website for your business:
1. A Website Helps Promoting Brand Awareness and Growth
A website is like a gateway to your business and introduces you to customers and potential investors. If you have a professionally designed and developed website, visitors can learn a great deal about you and your work through just a brief look at your website.
If people don’t know you, they can’t trust you and therefore, they are less likely to purchase anything from you. Your website helps you build brand awareness and gain people’s trust. When people hear about your business more, it is easier for them to trust you and purchase from you.
Your website is also a great tool for sharing the story of your brand. By knowing your business’s background and where your company started, your aims, and what you and your business stand for, people can relate more to your company and are more likely to purchase from you.
Another perk of having a website that contributes to building brand awareness is that you can showcase your working portfolio and client testimonials in your site. When people see the good works you have done and how happy your previous customers are, they perceive you as a trustworthy business.
2. Having a Website Increases Your Credibility
In the past, people used to distrust a company without a physical address or telephone number. In today’s digital world, the same thing applies to having a website. People expect any reputable company to have an online presence and a website is one of the firmest footholds in the internet realm. It’s obvious that people can not trust a company they can’t find any trace of throughout the internet. Having a website creates the impression that your business is credible and trustworthy.
3. A Website Reduces Your Expenses
Your website can help keep your pockets heavy in several ways. First, it can serve as an online shop, depriving you of the need to open a physical shop and hiring staff for managing it. Next, you can use your website as an online advertising tool. Not only you’ll have your own news channel, but also you won’t need to spend money printing ads. Lastly, you can use your website internally as a center for news, communication, and information. This way, you’ll be saving a significant amount of effort and time, not to mention the communication costs.
4. You Can Attract More Customers Through Your Website
Imagine a shop that is open 24/7. It is obvious that this shop has a higher chance of attracting customers since it is available day and night. Same goes with having a website. Starting a website for your business means you are always available and customers can reach out to you at any time of the day. Even outside the business hours, your website attracts customers for you, especially if you implement SEO services. Besides, since most of your competitors probably have websites of their own, going offline outside business hours can cause you to fall back in the competition.
5. Your Website Gives You Insights and Feedbacks About Your Clients
One of the greatest perks of having a website is that it gives you access to a plethora of data regarding your target market and the online performance of your business. You can analyze these data to identify who your typical customer is, how they have learned about your business, and what interests them. This way, you can optimize your business to cater to your customers’ needs more efficiently and devise new business plans based on the demands of your target market
Benefits of Having a Website in Addition to Instagram
You might be doing pretty well on your social media account but this does not relieve you of the urge to develop a website for your business. A website offers several additional perks compared to a social media account such as instagram. Moreover, your website can promote your business synergically when combined with the power of social media. Here is why and how:
Your website is all about you!
Many people choose instagram as the main hub of their business but that’s a mistake! Sure, you can implement your brand identity in the layout of your Instagram page, but your website can still represent your brand better. You don’t own social media and can not always share content and info the way you want to. If your business has an Instagram page, your account has to play by Instagram rules. On the contrary, your website is completely your own and you get to decide what to share and how to share it. Besides, the design of your website is completely up to you, so you’ll have more room for creativity.
You will have more advertising options
Having a website gives you new options for advertising and building brand awareness. You can implement SEO services in your website to appear more effectively on search engine results pages and attract more attention. You can also undertake other advertising strategies such as PPC to further attract potential clients through your website.
Your Instagram account and your website are complementary
As your website serves as a hub for your business, showcasing your brand story, products, services, and other features, your Instagram is a tool that allows you to connect with people, interact with them, and lead them to your website. It can also work the other way around. You can embed your Instagram feed into your website and drive traffic to your social media account.
Your website represents your brand and plays a vital role in the success of your business. That’s why you have to put as much creativity and effort as you can into designing it. By developing a good website, you’ll not only be establishing credibility for your business, but also remain open to new advertising strategies.
In order to represent your brand effectively and establish a firm foothold in the online world, you can seek professional help for designing your website. If you have recently started a business or want to rejuvenate an old one through developing a website for it, our team of experts at (…) can provide you with a wide range of web designing services, including:
1. WordPress Web Design Using General Layouts
WordPress is a free, open-source website creation platform. It is a content management system written in PHP language and is nowadays considered the most straightforward and most powerful website creator. WordPress can power both the backend and frontend of your website. It offers a diverse collection of purchasable, general layouts you can base your website on. Using WordPress, you can build any type of website from business and e-commerce to blog, portfolio, and forum websites.
A WordPress-built website has many benefits. First of all, WordPress supports a wide range of plugins (small codes designed to perform specific tasks). These plugins extend the functionality of your website and can be activated, deactivated, and uninstalled whenever you want. Secondly, WordPress websites are really user-friendly and can be edited or customized to adapt perfectly to changing needs. Lastly, WordPress websites are SEO friendly and compatible with algorithms of search engines.
2. WordPress Web Design Using Exclusive Layouts
The collection of WordPress ready-to-use layouts is vast, but they are purchasable for everyone and, therefore, not exclusive to your business. You might want a layout that is tailored specifically to the demands of your business and your target market. However, this does not mean you have to choose another platform and say goodbye to the benefits of WordPress.
Fortunately, you can create your own unique website layout based on the WordPress core. This way, you will have a unique website exclusive to your business and brand identity, while still benefiting from the perks WordPress has to offer.
3. Web Design in Laravel Framework With PHP Language
PHP is an open-source, platform-independent scripting language that is suited for web development. It is extremely flexible and gives web developers more control. PHP is also quite cost efficient. There are several PHP platforms for web development among which Laravel is the most popular.
Websites designed in Laravel platform feature enhanced performance because Laravel implements many speed optimization techniques to boost your website. Laravel is also great for traffic handling. Moreover, if website security is a vital factor for your business, Laravel platform makes a great choice for you since it offers advanced security features.
4. Responsive Web Design
Have you ever had any trouble opening a website on your phone while you can open it easily on your laptop? This is because the website you are trying to visit is not responsive. Responsive web design means designing your website in a way to be compatible with different sizes and types of screen.
A responsively designed website can be accessed via a wide range of devices, from smartphones and tablets to laptops regardless of the screen size. If you design a responsive website, you can attract a wider range of audiences since all users, regardless of their devices, will have a convenient experience visiting your website.
5. PWA Design
PWA or progressive web app is a website that mimics the behavior of an app. Technically speaking, unlike apps that are written to run on mobile phones, PWAs are written to run inside a web browser.
They are websites that you can access even when you’re offline or apps that you can use without visiting app stores. PWAs present a customized version of your website to your customers. They are faster, more reliable, and more engaging than conventional websites and offer users a convenient experience.
If you want to learn more about any of our services and how they can benefit your business, please don’t hesitate to contact us at (…).