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Has this ever happened that when you search a specific keyword in google, several results pop up that are marked with the word “Ad” on their left? Ever wonder what this is all about and who sponsors these ads? If so, you’re going to find your answer on this page. These ads that google show you fall under the category of search engine advertisement, one of the most popular forms of PPC. Here, we are going to explain what PPC is, what benefits it provides, and what services it includes.
01.
PPC Keyword Research
If you aim to launch a PPC campaign, the first step you’ve got to take is crafting a PPC keyword list. You should determine for what keywords you want your ads to be displayed. This step is incredibly important since your whole PPC campaign is built around keywords. You should, therefore, choose your keywords carefully. In order for your keyword list to be effective, it has got to be: Relevant: The keywords you select must be relevant to what you have to offer. If you select irrelevant keywords for your ads, people who search those keywords and see your ad are not intrigued to click on it. Even if they click on the ad, it will be highly unlikely that they make a purchase. If the keywords you bid on are closely related to what you are selling (in other words, if your list comprises targeted keywords), you will have more clicks, effective cost per click, and increased sale. Comprehensive: Not all the keywords of your list should necessarily be among the most popular and frequently searched ones. Aside from hot keywords, your list should include long-tail keywords too. These keywords are longer and more specific phrases that visitors usually use when they are closer to purchasing the product or service they need. The bulk of search-driven traffic revolves around long-tail keywords. Besides, a smaller number of advertisers bid on the long-tail keywords and this means they are less competitive and, as a result, less expensive. Updatable: Although search engine algorithm changes pose little effect on PPC campaigns, you should still grow and refine your keywords list constantly so that your PPC campaign can adapt to market changes and new demands.
02.
Landing Page Quality
When someone clicks on your ad, it means that they are interested in what you are offering. However, if they click on your ad and land in some remote, irrelevant oblivion, they will definitely lose their enthusiasm. Fill the landing page you create for an ad with persuasive and relevant content. A good landing page should be straight-forward and user friendly, tailored to specific research queries. Your landing pages must also be specific. Don’t make the visitor land on your homepage and get lost between all your products and services!
03.
Creativity
The design and the text you use for your ad is of vital importance. A visually enticing ad with persuasive copy will attract more attention and is more likely to be clicked on.
04.
Campaign Management
The creation of a new campaign is only half of what the PPC is about. In order for your PPC campaign to remain effective, you need to actively manage it and make adjustments when necessary. Here are some of the adjustments you might need to make for optimizing your PPC campaign: Updating the PPC keywords list Adding negative keywords to improve campaign relevancy Splitting ad groups into smaller, more relevant categories Shut down costly, inefficient keywords Refine and update your landing pages If you want to learn more about any of these PPC elements, feel free to contact us at (…).
Who Benefits the Most From PPC?
PPC advertising is an ideal marketing strategy for small businesses and startups. A small or newly established business can not afford million-dollar advertisement campaigns and has to remain on budget. A great perk of PPC is that you get to decide how much you are willing to spend on an ad. Besides, you’ll only pay when a visitor clicks on your ad so you have high chances of making a sale and compensating your advertising expenses every time your ad is clicked on.
Another benefit of PPC for small businesses is that it can produce fast results. Implementing SEO can direct a significant amount of organic traffic to your website, but it is a long-term strategy that might take months or even years to take effect. Small businesses or startups can’t wait that long and that’s why PPC ads are better options for them. Through PPC, you can buy your spot and make your way to the top of the search results page in no time.
Other Benefits of PPC
Aside from being cost-effective and producing fast results, PPC advertising strategy offers several other benefits too, including the following:
PPC allows you to select your target market
PPC advertisement offers a plethora of targeting choices to the advertisers. You can target any category of customers and filter others by selecting the right keyword for your campaign.
PPC guarantees a top position among the search results
When you use PPC and pay the search engine to display your ad, the search engine places your ad at the top of the front page of search results whenever a related keyword is searched.
Changes in search engine algorithms do not impact PPC profoundly
When you want to direct organic traffic to your website, the algorithms based on which your website is ranked among the search results matter greatly. However, using PPC means you are securing a good spot for yourself regardless of the algorithms.
PPC ads can be easily controlled and tested
Aside from having total control over the budget you are willing to spend on the PPC ad, you can assess the performance of an ad and over time, remove the unsuccessful ones from your campaign while investing more on the more effective ones. Overall, PPC advertisement is a budget-friendly internet marketing strategy that produces quick results and guarantees higher click-through rates (CTR), more conversions, and increased sales revenue. If you want to launch a PPC campaign for your business, Don’t hesitate to contact our team at (…). Our aim is to receive the best feedback for each keyword with the lowest costs.
We focus on the needs of small to middle market businesses to improve and grow their return.